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Category: Why?

Warranty Schmarranty

Posted on January 6, 2010

The Apple Retail Store Hates You  – I recently visited the Apple store to exchange a defective power adapter which was still under warranty.  I still have the defective adapter, as it…

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When Your Vote Doesn’t Count

Posted on July 7, 2009

  A Murphy-Goode Follow-up If you give people the opportunity to vote for something, they expect their votes to count. Whether voting in a national election, or for the office lunch, people…

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“Goode” Opportunity for PR is Lost on Winery

Posted on July 1, 2009

Someone at the Murphy-Goode Winery had an amazing PR idea. The execution of that idea (whether poor planning or someone’s crass indifference toward their customer base), has quickly become a nightmare. At…

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