“Goode” Opportunity for PR is Lost on Winery

Someone at the Murphy-Goode Winery had an amazing PR idea. The execution of that idea (whether poor planning or someone’s crass indifference toward their customer base), has quickly become a nightmare.

At best, Murphy-Goode has shown that it is a company with no concept of the breadth and strength of current social media. At worst, it has shown the world that it is a company completely devoid of basic ethics.

It began with the

CONTINUE READING POST: “Goode” Opportunity for PR is Lost on Winery

Google+EmailFacebookTwitterShare