Someone at the Murphy-Goode Winery had an amazing PR idea. The execution of that idea (whether poor planning or someone’s crass indifference toward their customer base), has quickly become a nightmare.
At best, Murphy-Goode has shown that it is a company with no concept of the breadth and strength of current social media. At worst, it has shown the world that it is a company completely devoid of basic ethics.
It began with the
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July 1st, 2009 | Tags: 