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Jan
6
Jennifer

Warranty Schmarranty

The Apple Retail Store Hates You  - I recently visited the Apple store to exchange a defective power adapter which was still under warranty.  I still have the defective adapter, as it has now cost more time and effort than it was originally worth. What I have lost is time, money, and trust in the ethics of the retail store.  What I have gained is disdain for their tactics and a sick feeling every time I hear...
Jul
7
Jennifer

My Friends Are Nice – in Ten Languages

This morning on Twitter, Seth Simonds tweeted: “In 5th grade we learned how to say “my friends are nice” in 10 different languages. If I remembered how, I’d say it now.” What a great thought!  Guessing that there must be some magic teacher worksheet for that, I Googled every possible combination of those terms. Nothing was found for “my friends are nice” as a list...
Jul
1
Jennifer

“Goode” Opportunity for PR is Lost on Winery

Someone at the Murphy-Goode Winery had an amazing PR idea. The execution of that idea (whether poor planning or someone’s crass indifference toward their customer base), has quickly become a nightmare. At best, Murphy-Goode has shown that it is a company with no concept of the breadth and strength of current social media. At worst, it has shown the world that it is a company completely devoid of basic...

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