The Apple Retail Store Hates You  - I recently visited the Apple store to exchange a defective power adapter which was still under warranty.  I still have the defective adapter, as it has now cost more time and effort than it was originally worth. What I have lost is time, money, and trust in the ethics of the retail store.  What I have gained is disdain for their tactics and a sick feeling every time I hear...

This morning on Twitter, Seth Simonds tweeted: “In 5th grade we learned how to say “my friends are nice” in 10 different languages. If I remembered how, I’d say it now.” What a great thought!  Guessing that there must be some magic teacher worksheet for that, I Googled every possible combination of those terms. Nothing was found for “my friends are nice” as a list...

Someone at the Murphy-Goode Winery had an amazing PR idea. The execution of that idea (whether poor planning or someone’s crass indifference toward their customer base), has quickly become a nightmare. At best, Murphy-Goode has shown that it is a company with no concept of the breadth and strength of current social media. At worst, it has shown the world that it is a company completely devoid of basic...

http://lessfriends.com ~ Yes, I am the little green birdie!  He knows that you don’t have to befriend every bird in the aviary. Twitterers learn this when their followers & followees reach the point that they can no longer communicate effectively.  We know that “less is more,” but we just don’t have an easy way to get there. Who can give us less?  Steven Bristol and Allan Branch! Example...